National Identification System Essays - Biology, Biometrics

National Identification System Should a national identification system in which each American's DNA pattern is registered be established? Has the U.S. come to the point where we have to devise a national identification system in which everyone's DNA pattern is registered in a network of computers? I believe so, and the process of using a person's DNA pattern for a national identification system is a very good idea. This identification system could be used to offer new jobs, put criminals - who are guilty - in jail, and also provide people with medical information about themselves and their health. I believe using a person's DNA pattern for a national identification system is a very good idea, even better than fingerprints. Although every human being is 99.9% identical, that .1% left makes a big difference between two people. By using a genome of 3 billion letters ? your DNA chain ? that tenth (.1%) is actually three million separate links in your DNA chain. That is how the difference between two people is figured out. I know it's a difficult process, but it can be very useful in our society today, and that is why I think it is a very good idea. Although the identification system is a very complicated matter it could open up doors for job opportunities, for people that qualify. People that are qualified for the job might have to be: computer literate, able to work long hours, reliable and trustworthy to run sophisticated and expensive machinery, and have a background of knowledge of the DNA chain and patterns among it. Also, probably being a government funded job, benefits would be available, and the pay wouldn't be too bad either. Fingerprints are very useful in burglary and property crimes, but what about a rape case? Fingerprints wouldn't be very useful in a rape case, so DNA testing would have to be done on semen samples found at the scene of a crime. Fingerprint variations are spectacular and were considered state of the art about 10 years ago, but not any more. Now we are capable of reading DNA patterns, and DNA is a hard thing to fight against in court when a person's DNA and the DNA found at a crime scene are identical. DNA patterns are also useful when searching for diseases or types of cancer that a person might be subject too in their older age. So by using DNA as a national identification system we could also provide people with important information about their health and what they are to suspect in the future. Also if a person knew about a type of cancer they might be subject too, they could tell a doctor and treat the cancer before it comes about and be cured of the cancer before it even started to effect their life. DNA patterns, as a national identification system isn't a bad idea. Having many good qualities, I'm sure there are bad qualities, but it seems like a very useful idea that could benefit today's society. So, I think a national identification system by using a person's DNA pattern is a good idea and if came to the poles for election, would sure get my vote. Bibliography: none

THE RELATIONSHIP BETWEEN EMPLOYEE MOTIVATION AND PERFORMANCE Essays

THE RELATIONSHIP BETWEEN EMPLOYEE MOTIVATION AND PERFORMANCE Essays THE RELATIONSHIP BETWEEN EMPLOYEE MOTIVATION AND PERFORMANCE Essay THE RELATIONSHIP BETWEEN EMPLOYEE MOTIVATION AND PERFORMANCE Essay Motivation can be a key-contributing factor in employee performance. It is of great importance to an organization to recognize ways in which it can use employee motivation to positively affect employee performance. The methods used by organizations to motivate its employees are essential in determining how they affect employee performance. There are both positive and negative motivational tools that may be explored. The purpose of this paper is to examine the relationship between motivation and employee performance. Motivation is generally defined as the psychological forces that determine the irection of a persons level of effort, as well as a persons persistence in the face of obstacles. When a person has an increased level of effort and persistence in the workplace they tend to be highly motivated and this more often leads to a higher level of performance. However, the reason for an employees motivation may not necessarily be attributed to the organization . It is possible for an employee who is highly motivated to have low performance and the opposite for a lower motivated employee to have high performance. Although possible, most research studies show higher correlation between higher motivation and higher employee performance. There are both positive motivators and negative motivators that can be utilized by the organization. Positive motivators as employed by organizations may include employee benefits such as increased compensation, bonuses, stock options, profit sharing and other such rewards. Employees may be motivated by both intrinsic and extrinsic rewards. Intrinsic rewards may be the ability to work autonomously, acknowledgement, and an interest in the type of work they are doing. Extrinsic rewards may be employee recognition, monetary benefits, and other such material rewards. Negative motivators may include a bad performance review, verbal and written warnings, suspension, and termination warnings. An employer may use these various methods in which to motivate its employees. Performance is an evaluation of the results of a persons behavior: It involves determining how well or poorly a person has accomplished a task or done a Job. High employee performance leads to greater organizational success. In order for an rganization to try to acquire higher levels of employee performance via increased employee motivation they must have a strategy to do so effectively. The strategy must ultimately focus on achieving organizational goals while maintaining ways in which to influence motivation, which then inspires employee performance. From the organizational standpoint, there are key factors that impact motivation and its effect on employee performance. One such factor is setting goals for employees that incorporate the vision of the organization. When goals are set for the employee t provides an incentive for the employee and also benefits the organization upon completion relatlve to tne organlzatlons goals as well. Anotner Tactor Is employee engagement. Employee engagement and input allows for a level of commitment from the employee and may serve as an organizations way to be in tune with employee concerns. It is also extremely important to recognize the treatment of employees as a factor of motivating employees and their performance. Employees that are treated well by their organization in turn feel that they are a valued member of the team and ssentially its employer. This contributes to the level of trust that the employee has in the organization and can positively impact how well they perform for the company. Also, it is important to have a clear sense of leadership demonstrated for employees so that they are able to learn from these qualities displayed by successful leaders in the organization. Great leadership helps to motivate employees to perform at high levels and achieve organizational goals, which provide employees with the opportunity to develop within the organization. There are several theories based on motivation provide support for the relationship between motivation and performance. These theories include: Expectancy Theory, MasloWs Hierarchy of Needs, Herzbergs Motivator-Hygiene Theory, McClellands Needs for Achievement, Affiliation and Power, Equity Theory and Goal-setting Theory. Expectancy theory suggests that motivation is high when employees believe that high levels of effort lead to high performance and high performance leads to attaining desired outcomes. MasloWs Hierarchy of Needs says that five basic needs must be et by people in the order from bottom to top with each higher level upward leading to motivated behavior. Herzbergs Motivator-Hygiene Theory focuses of two factors attributed to the workplace: 1) meeting basic expectations 2) leading to increased performance. McClellands Needs for Achievement, Affiliation, and Power identifies three needs for a person 1) achievement 2) affiliation 3) power; of which all three pertain to a persons desire to perform well, have positive interpersonal relationships, and the desire to influence others. The Equity Theory is ones perception of fairness elative to their work outcomes and work inputs. Goal-setting Theory focuses on motivation of workers in order to contribute to overall performance of organization based on goals set. All these theories provide explored background information for employee motivation and its relationship to performance. An employees performance isnt solely based on the level of motivation but has an enormous amount of potential to have the greatest influence. There has been consistent empirical evidence to suggest that motivated employees means better performance. Due to motivation being linked to employee engagement, satisfaction, commitment, and an employees intention to quit, it can be said that these major factors also contribute to performance. Their contribution to an employees performance can be directly linked therefore the way in which they serve as components of motivation shows linkage to employee performance. These indicators play a major role in an employees overall performance. An organization and its managements focus through the utilization of employing ways in which to motivate its employees as a performance enhancement should be a rlmary Tocus. I nere are countless ways In wnlcn tney are aDle to ao so ranging from both extrinsic and intrinsic rewards and employee recognition. However, these are valuable for leaders and their organization to know and actively participate in these activities as the idea of motivating employees is not only of beneficial importance to employees but also to an increased level of performance for company employees and the overall organization. Bibliography Motivation in Todays Workplace: The Link to Performance, SHRM Research Quarterly: Second Quarter-2010 hrm. org/research/articles/articles/ Owen E. Richason IV, Motivation Employee Performance, Small Business Houston Chronicle http://smallbusiness. chron. com/motivation-employee- performance-1964. html George, Jones. Understanding and Managing Organizational Behavior Sixth Edition. Upper Saddle River: Pearson Education Inc. , publishing as Prentice Hall, 2012. Nohria, Groysberg, Lee, Employee Motivation: A Powerful New Model, Harvard Business R eview http://hbr. org/2008/07/employee-motivation-a-powerful-new-model/ aril

David Sedaris' The Learning Curve Essay Example | Topics and Well Written Essays - 750 words

David Sedaris' The Learning Curve - Essay Example The author has rightly presented that the essay â€Å"The Learning Curve† is witty and artful. Here, Sedaris does not conform to the aspect of seriousness, which most artists employ in literary fiction or in the category of serious nonfiction. Sedaris in this essay, therefore, does not aspire to the formality that is adopted in most literary works. For this reason, this essay, including other essays by Sedaris, make him unique. Sedaris works are, therefore, different, compared to the works of other authors today, who has taught in universities or higher learning institutions, and whose works are examined in seminar rooms. Sedaris does not, therefore, share similar objectives with the other such authors, whose ambition is to set standards in the literary world. â€Å"The Learning Curve† is light and full of humor, and lacks seriousness and profoundness. This essay is also simple, thus easy for the reader to understand. The straightforwardness employed by Sedaris in the e ssay does not require a reader to interpret or look for the literary meaning of the essay. In addition, the prose employed in the essay is simple. On the contrast, a serious essay would require a reader to consider the implications of the art form and to read the essay with considerable emotional depth. However, in Sedaris’ essay, a reader is not required to make such efforts. Instead, the essay is easy to read, artful, and entertaining. There are various humorous situations in the essay â€Å"The Learning Curve.† A part of the humor in the essay centers on the teaching methods of Sedaris at the beginning. For instance, Sedaris asks his students for food recipes for his slow cooker (Sedaris 86). He then tries to convince his students that this would help them to develop their writing outlines. Additionally, Sedaris plays his favorable his favorite soap operas after which he asks his students to write papers on what would happen next (Sedaris 86). In another instance, Sedaris asks his students that writing becomes fiction when they write it down and fail to say it loud (Sedaris 92-3). Another humorous situation in this essay is when Sedaris opens his briefcase during his first class, and lets out leaf-shaped papers, which he wants his students to use as nametags, â€Å"I arrived bearing name tags fashioned in the shape of maple leaves. I’d cut them myself out of orange construction paper and handed them out along with a box of straight pins. .† (Sedaris 84). Although Sedaris made these tags by himself, when the students ask him whether the tags were handmade, Sedaris argues that they were store bought. Nonetheless, these among other humorous are effective in this essay, as they help to remove seriousness in the essay, even though the author passes on important themes. Although â€Å"The Learning Curve† is humorous, this addresses the intelligence of the reader. The author presents his themes in a clever manner and in an easy way for the reader. Nonetheless, this essay is engaging and intellectually vigorous. For instance, Se

Personal Nursing Research Interest on Asthma Paper

Personal Nursing Interest on Asthma - Research Paper Example Asthma is an incurable disease and individuals with this condition will need regular follow-up and monitoring of symptoms. During my postings in asthma clinic, I realized that patient education is the most important aspect of management of patients with asthma and without this, control of exacerbations and symptoms in asthma becomes difficult. Hence in this research article, I chose to discuss about patient education in asthma. The most common symptoms of asthma in an adult are wheezing, cough, nocturnal or exercise-induced cough, breathlessness, tightness of chest and sputum production (Brenner, 2009). The symptoms may be perennial or seasonal, continuous or intermittent, or during the day or night. Some of the precipitating or aggravating factors include viral infections, intense emotions, environmental irritants, exercise, pets or carpets at home, drugs like aspirin, additive foods, weather changes, stress and certain diseases like gastrointestinal reflux, sinusitis and rhinitis ( Brenner, 2009). Many patients have a family history of asthma or other allergy conditions. Treatment depends on the staging of asthma which again depends on the frequency and severity of symptoms. The main drugs for treatment are bronchodilators and steroids. These drugs can be given either oral, through metered dose inhalers or through nebulizations (Sharma and Gupta, 2009, Emedicine).

Some students have a background or story that is so central to their Essay - 3

Some students have a background or story that is so central to their identity that they believe their application would be incomplete without it. If this sounds like you, then please share your story - Essay Example My parents had to move because of their business trips and other work related issues, while I was to complete my education away from them. Constant moving was hindering my schooling and so they deemed it better if I stayed in a single place, even if it meant staying away from them. Often, we do not realize the sacrifices that our loved ones make for us and our mind just focuses on the negative aspects of it. I admit to having been through the same feelings where I focused more on the absence of my parents in my life. I used to think that they did not love me and that I was just an unwanted burden on their lives. When I used to look at the people around me and how children were happy with their parents, I felt awful from the inside. There was a void which my parents did not fill and the emptiness grew stronger with time. I resented being born many times. Whenever I came across families that were complete and children who were with their parents, not only did I feel sad but I used to g et jealous of them. I used to wonder a lot as to why I could not bond on such a level with my parents. The lack of influential figures in my life actually inflicted an empty wound. One day, I stumbled on the photographs of my parents when they were young. The photographs looked old but I could not help smiling at them because these photographs showed some of the happiest moments of my life. The photographs were of me and my parents in which I was very young, but I realized so were they. The youthfulness that my mother and father cherished had faded away by now and I realized the impact of time on them. At that very moment, something in me clicked and I concluded that I could not blame my parents for not being there for me. Love does not always require the physical presence of individuals but it is rather the linking of the souls. My parents got married after high school and they could not go to college. They had to work very

TESCOS NEIGHBOURHOOD MARKET ENTERS UNITED STATES

TESCOS NEIGHBOURHOOD MARKET ENTERS UNITED STATES The world economy has evolved from isolation from each other by barriers to cross-border activities wherein distance is no longer an issue due to advances in transportation and telecommunication technology. Moreover, it is noted that material culture is starting to look similar as national economies are merging into an interdependent and integrated global economic system (Friedman, 2005). All these processes are linked and referred to globalisation. The impact of globalisation has encouraged companies to expand its operation across its home country in order to compete in the challenging market environment. As one of the leader in the retail industry, Tesco PLC (Tesco) has taken advantage of the current environment by moving into the United States (US) for expansion purposes. The report will analyse Tescos strategy in the US by analysing the impact of globalisation towards the industry, evaluating the reasons and strategy for internationalisation, the effect and challenges faced in regards to the internalisation exercise. Description of Tesco Tesco is a United Kingdom (UK) based international supermarket chain, which has the largest global sales and domestic market share sales. Based on its revenue, the company is the third largest retailer in the world next to Wal-Mart and Carrefour (Data Monitor, 2010). The key to Tescos success is based on its low prices, high quality products and experienced customer service which overall has lead to continuing growth of profit to the company. In 2006, Tesco announced its plan to enter the US market by opening small size grocery stores named Fresh Easy Neighbourhood Market (Fresh and Easy). Tesco has selected the less aggressive market location on the west coast, California, Nevada, and Arizona to avoid the highly competitive market. The store has started its operation together with the distribution centres in 2007. Based on the latest financial report in 2009, it was noted that Fresh and Easy is currently trading at loss. Tescos competitive advantage According to Teece, Pisano and Shuen (1997), the success of a company highly depend on the uniqueness of the companys resources and capabilities in creating competitive advantages. The two main perspectives in the Resource-Based View (RBV) are the internal analysis of phenomena within an organisation and external analysis of the industry and its competitive environment (Collis and Montgomery, 1995; Eisenhardt and Martin, 2000). The resources and capabilities are evaluated in terms of value, rarity, inimitability and organisation (Barney, 1995). Furthermore, Carpenter and Sanders (2009:103) suggest that in turn for a company to gain competitive advantage, it should possess resources and capabilities that are valuable, rare, inimitable, non-substitutable and exploitable (VRINE model). The value of the resources and capabilities interacts with the market sources and will differ based on time and industry. The three fundamental market forces; scarcity, demand and appropriability determines the value of the resources and capabilities (Collis and Montgomery, 1995). To answer the question of value, organisation could evaluate whether its available resources and capabilities are meeting the market demand. As for Tesco, it relies on its brand, supply chain capabilities, store location and varied product offering wherein all these components have satisfied the value requirement, as it has been able to meet the demand in the grocery market. For instance, the company has a strong brand image that is associated with good quality, trustworthy goods that represent excellent value (Data Monitor, 2010). Resources and capabilities owned by Tesco are similar to other retailers but in terms of the brand name and variety product offering differs them from the competitors. Tesco pays detailed attention in transforming its brand through packaging and the promotion of every little worth concept. The success of the company in terms of customer loyalty relies on the loyalty card system and customises approach for each customer. In RBV concept, Tesco can be characterised as a competitive parity company based on its valuable but not rare resources and capabilities (Collis and Montgomery, 1995). Tescos strong position within the retail industry is due to its different approach in the service concept and introduction of various quality products. Moreover, it has competencies in its supply chain that affected its operational level in the work routines. Competitors could imitate the said resources and capabilities but it is difficult to do so as the tacit amount of knowledge, time and huge investment is required (Hanan and Freeman, 1984) which in the meantime, Tesco will continue to gain its competitive advantages. Based on the above evaluation, it is observed that Tesco has managed to exploits its resources and capabilities that as a result provide competitive advantages to the company. Tescos exploitation of its resources and capabilities is reflected in its market share and financial performance. Tesco currently controls about 30% of the grocery market in the UK with a turnover of  £56,910 million (Data Monitor, 2010). Moreover, with the aided competitive advantage, Tesco has managed to perform well in its international operation. Theory of globalisation The era of globalisation has started in the early 1970s due to the convergence of several political, technological, social and competitive factors. According to Yip (1989), it is considered as one of the most important business strategies as it is a process which businesses create value by leveraging its resources and capabilities across borders. The topic on globalisation has been widely discussed which resulted to different perspectives and arguments. There are two different theories in relation to globalisation which are hyperglobalists and transformationalist theory. Hyperglobalists theory argues that the world is moving towards a global world that is subject to massive economic and political process of change which is clearly identified by the existence of a single global economy. National culture differences are largely seen by the progressive powerful multinationals as variations in consumer preference is reflected in the international marketing mix (Wall and Rees, 2004:14). In view of this, the theory supports the globalisation in terms of efficient allocation of resources through international trade. In contrast, the transformational theory argues that globalisation is a powerful force impacting economic, social and political environments which involve uneven processes with unpredictable outcomes rather than linear progression to a predictable outcome. Many have argued that globalisation tends to reinforce inequalities of power both within and across nation resulting in global hierarchies if privilege and control for some but the economic and social exclusion of others (Wall and Rees, 2004:15). Therefore, the affect of globalisation is differently experienced across the globe. Based on the above theories, it is believed that globalisation can act as a tool that could benefit every human being across the globe. Although the negative effect has been discussed and identified, the same should not be ignored and must be addressed for the benefit of mankind. Globalisation drivers and its impact on the retail industry Yip (1992) has identified the globalisation drivers based on the industry conditions. Each industry has its own level of globalisation that is determined by the external drivers which are normally uncontrollable by the business or market environment. Economic, Political and Legal Financial Factors Factors In respect of the retail industry, technological factors play an important contribution to the drivers of globalisation. The technology change has impacted on the lower cost of transportation and communication as well the unit cost of production through economies of scale or the localisation of productive capacities and sourcing in low-cost economies (Lasserre, 2007:17). For example, the current electronic global marketplace would not exist without the existence of the global communication network such as the World Wide Web. Moreover, the low cost transportation has made shipping products around the world more economical, thereby helping in creating a global market. In response to the changes, Tesco has managed to apply the technology to selling through online which has is impacted on the companys sales performance. Moreover, as a result of globalisation, there is a convergence of consumer needs which has increased the brand awareness of consumers worldwide (Yip, 1989). Urbanisation and industrialisation of societies are one of the reasons for convergence of customer behaviour and needs. By having the same needs, consumers are bound to have the same requirement that leads to standardisation of products. Meanwhile, the liberalisation of trade and investments played an important factor in supporting the need of globalisation. It has therefore created a common market place and economic integration worldwide. Previously, there were rules and regulations that limit the Foreign Direct Investment (FDI) as to protect the local players. However, the scenario has changed and with the development of the free trade among nations, many companies took the advantage by doing cross-border investments to expand its market existence and profitability. In terms of Tesco, its initial output was significantly limited by the size of its domestic market in the UK but now, it has the chance to take advantages of economies of scale by going global. The trend in globalisation creates changes in the macro dimension of the environment. The change in the economic dimension has leaded the society to enter world or global economy. Clearly, the changes could be seen in the emergence of global market, global competitor and the integration of the economic. The impact of the fundamental changes is noted through the capital movements, concern on productivity and employment as well as emergence of the world economy as a dominant economy unit (Friedman, 2005). The continuous and rapid globalisation of the world economy indicate that globalisation of retailing activities is a major management issue for retailers nowadays and currently it is foresee to be more intensified in the near future. Tescos Strategy for Internalisation 5.1 Country and Risk Analysis Framework The county analysis framework provides an overview of the national business environment in terms of opportunities and risks which enable companies to enhance value creation and strategic fit for its business. Ghemawat (2007) examined distance as the root of most costs and risks of conducting business in new markets and concluded that distance is more than geography; it includes dimensions of culture, administrative and political power, and economics. Therefore, in decision-making, businesses must account for these dimensions of distance as its influences in different ways. CAGE framework is used for the analysis as it provides further in-depth analysis on the country compared to PESTEL framework. The total population of 301 million in US indicate a huge market opportunities that allow Tesco to build its position as a world largest retailer. By penetrating the market, Tesco foresee a better growth in terms of its international expansion. It is seen as a right move by Tesco to the previous expansions have proven to be a success. The operation in the US will be similar to the UK due to the same language used as medium of communication. This leads to an easy option in conducting business wherein the similar concept in the UK could be exported to the US with minimal changes in adapting to the market. US have been a dominant global power in terms of economy, political, technological and cultural affairs and has a long enjoyed its status as a superpower over nations policy making (Data Monitor, 2010). It is clearly seen from its economic point of view where the county is categorised as the largest economy in the world which is back-up with the most developed economic systems. This links to the process of entering the US market which is supported by a comprehensive legal framework for business entities that creates a positive investment climate. US have favourable policies in promoting Foreign Direct Investment. Furthermore, in the international arena, it has secured the support of majority of nations that allows it to direct global policies. With the stabilised politic environment, there is absence of violence that ensures a safety business environment. All this factors have encouraged Tesco to pursue its goal in penetrating the US market. Cross-Cultural Risk RISK Based on the risk analysis, it is identified that the main related risk to Tesco in the US are financial, economic and operational risk. In terms of financial risk, the fluctuation of the currency exchange rate and inflation will definitely have an impact on Tescos ability to operate at an efficient capacity. As to reduce the risk, Tesco has decided to enter single markets at a time and evaluate the success before considering for further expansion. For the US expansion, stores are opened based on geographic region rather than entering different states, which allow Tesco to limit its exposure to a loss if the expansion is unsuccessful. Meanwhile, for the operational risk, problems related to logistic and stock will lead to inefficiency of production and performance. 5.2 US Retail Industry Analysis The competitive environment involves factors that are relevant to an organisations strategy. The industry-based view can be analyse using Porters five forces as include it includes the overall structure rather than focusing on one element (Peng, 2009:35). The competition in the US grocery market is intense as they compete in terms of price, product and promotion. Some of Tescos major competitors in the US are Trader Joes, 7-Eleven, Safeway, and Wal-Mart. Tescos Fresh and Easy operates within the retail industry that forces are driven in the industry would identify the strength and weaknesses of the organisation. There has been a significant growth in the grocery environment in terms of size and market dominance of large players. Competitive rivalry is considered a high threat as other retailers are applying the same operation concept wherein power has been built through operating efficiency. As a result, retailers have to be innovative to maintain and build its market share. Hence, Fresh and Easy has refocused its strategy based on price and value with added value elements of good customer service (Times online, 2007). High competition is a powerful force and stands as a strong barrier for new entrants who desire to enter the industry. For example, it will be difficult for new entrants to raise sufficient fund due to large fixed costs and highly developed supply chains. This is in line with Tescos huge investment for Fresh and Easy in terms of advanced technology for stock controls systems (Euromonitor International, 2009). However, a high level of product differentiation together with low cost and dynamic market revenue growth has elevated the rivalry to an extent. Retailers in this sector are highly fragmented and therefore retailers will put considerable barriers to entry to ensure less competition in the market (Alexander and Korine, 2008). The more standardised or undifferentiated the product, the lower the switching cost and hence there is a high threat of the bargaining power of buyer. Buyer power acts to force the price down but due to the various choice of substitute products, retailers have the power for the price setting. Therefore, in meeting customers needs, customising service combine with low prices, constant promotion and better choices have enabled Fresh and Easy to control and retain its customer base. There is a low threat to the bargaining power of suppliers as often retailer such as Fresh and Easy dictate the price to be paid to the supplier as if the suppliers does not agree on the price, they will be left with no retailer. The relationship with the suppliers has impacted the limitation of the strategic freedom for the company which influences its margin. As a result, the forces of the competitive rivalry will reduce the profit margins for retailers and suppliers. There is a threat of consumers switching to substitutes due to the variety of choices of products in the market. The industry has change overtime wherein small chains of convenience stores are emerging which provides more alternative choices to the consumers. In response to this trend, Tesco has started to open Fresh and Easy based on small-scale operations in local town and city centres. The biggest threats for Tesco in regards to its Fresh and Easy stores are the rivalry and bargaining power of buyers. The retail industry in the US is viable which results to healthy profitability provided the company continuously improves itself and is flexible in the challenging market. 5.2 Tescos expansion to US Due to competition and the impact of globalisation, companies are expanding its operation to other countries outside the home country which indeed require that application of the global strategy. According to Peng (2009:18), global strategy is defined as strategy of firms around the globe which particular form of international strategy which is characterised by the production and distribution of standardised products and services on a worldwide basis. Tescos motivation for expansion to the US with its Fresh and Easy stores are merely based on market and innovation seeking as its main goal is to achieve higher profit margins as well as future organisational learning and growth. Ghemawat (2007) suggest that in order to boost sales and market share, companies have to maximise its local relevance. Therefore, by entering the US retail market organically has provided advantage to Tesco to start fresh by creating a highly distinctive new store concept. This route allows the company to manage its capital expenditure and learn from experience for its future expansion. Fresh and Easy is a small format convenience grocery stores focusing on fresh foods and ready meals at low price. The strategy to break into the US market is based on three key areas: affordability, freshness and convenience (Data Monitor, 2010). By focusing on convenience store, Fresh and Easy will not be directly competing with retailers like Wal-Mart and meanwhile will differentiate itself from the larger format traditional retailers. In addition, Ghemawat (2007) suggest that strategic choice requires some degree of prioritisation of which the AAA Triangle Model can assist the company in doing so. It is suggested that it is impossible to employ three strategies but companies normally should focus on own or two in trying to build competitive advantages. Due to the matured and intense competition in the US retail industry, it was difficult for Fresh and Easy in terms of arbitrage. Therefore based on the said model, Tesco global strategy was based on a minimal adaptation of which Fresh and Easy stores are designed, by adapting to the local responsiveness and aggregation on standardisation of product to take advantages of economy of scale. International strategy adopted by Tesco for Fresh and Easy is similar to its Tesco Express approach in the UK, featuring fresh produce, alcohol and an in-store bakery with minimal adaptation to the US consumers requirement (Times online, 2007). This is line with the integration-responsiveness framework which indicates the replication of the strategy by using its core competency and specific advantage wherein pressure of local responsiveness and pressure for global efficiency are both low (Peng, 2009:353). By using this strategy, expansion process will be at a slower compared to the global retailers but the advantage of this strategy is it provides a greater learning effect and broader knowledge-based to the company (Palmer, 2005). The minimal adaptation incorporated is related to the store format wherein larger pack sizes and more space allocation on frozen food to cater for various types of product assortment which is based on the US consumers preference (Euromonitor International, 2009). Meanwhile, the chain uses a straightforward everyday low prices strategy which is 15% cheaper compared to other competitors (Finch, 2009). The existence of Fresh and Easy has created awareness by the competitors wherein competitors have improved its products offering and seeking for a suitable location in order to compete. In terms of aggregation, it uses one brand name fit all strategy which was argued by consumers as there are no differentiation among the store brand products on value price product, natural and organic and premium products. In lieu of this, Fresh and Easy did not manage to create consumer perceptions on the brand name and subsequently affected its sales performance. 6.0 Tescos future in US In terms of profitability, Fresh and Easy has yet to make profit from its operation. There is uncertainty for the company to achieve profitability in the near future as its expansion process has delayed as compared to its initial plans due to economic crisis which particularly affected the consumers in some of its first few store opened in 2007. Therefore, it will definitely take longer period for Fresh and Easy to achieve its target goals. It was observed that Tescos Fresh and Easy stores use one brand name fits all strategy for its products and marketing strategies (Times online, 2007). This approach is not relevant to the US market as consumers have a strong perception of brands (Euromonitor International, 2009). This has to lead to confusion to consumers as there is no product differentiation between discounts or value priced, natural and organic and premium products in the stores. Fresh and Easy should separate its brand names similar to its UK approach i.e. finest for premium products and value for discounted products that will lead to a better merchandising, pricing and marketing strategies. This assist consumer to have different brand names for each category than price focused items. Further analysis is required in analysing the progress of Fresh and Easy in the US. By doing so, a decision can be made either to leave the market and expand to other potential markets. Based on Tescos track record on its international operation, the company has successfully penetrated the market well which is reflected in the financial performance. Strategy formulation is an important element as it is a continuous learning process which enables Tesco in planning for its future expansion. Tescos strategy for expansion to the US seems flawed as a different global strategy was applied although in-depth research was made before the expansion. Tesco should maintain its existing strategy to enter a market through joint venture or acquisition with an existing player in the market as it is observe as an effective manner for expansion (Palmer, 2005). Moreover, Tesco should take note that other companies which have attempted to enter US highly competitive market have failed due to the reason of not understanding the psyche of the American consumer. Tescos bold move to the US without a partner seems unreasonable as the existence of a partner will provide essential knowledge for local business environment and consumer cultures. This indeed observed when Tesco overlook on the interpretation of a convenience store in US which differs from the UK. In the US, convenience store is associated with petrol stations wherein the UK, is it a store. In addition to this, Kay (2009) indicates that findings from the US consumers suggest that consumers are less loyal to the US as purchase are made based on the cheapest price at any stores. Based on this differences, Tesco did not managed to introduce the British model in the US market although is foresee as a competitive advantage in the retail industry. Conclusion During the past years, there has been a growth in the scale of international investment and as the process continues, it is important to understand the learning and experience gained from the expansion exercise. It is undeniable that by entering new markets like US, it acts as one of the main drivers for the companys revenues and expansion strategy. However, Tesco needs to evaluate its strategy in order to sustain its performance in the US. One of the mistakes made by Tescos US expansion is believing that exporting successful business model to foreign country is an easy process. Although Tesco has its own competition advantages, the aspect of culture should not be left out as it plays an important role in ensuring the success of the business (Ghemawat, 2007). The success of a strategy depends on the strength in terms of learning, knowledge and suitability. Tesco would need to apply the entire lesson learned from the expansion exercise as future expansion is dependent on the companys capacity to recognise the sources for international learning of the knowledge gained. This will definitely allow Tesco to move, adapt and learn fast for better performance in the US market.

Philosophy :: essays research papers

Many philosophers said that the philosophy is almost in the end. It ¡Ã‚ ¦s  ¡Ã‚ §the death of philosophy ¡Ã‚ ¨. Maybe because most of the people only focus on how to make a living nowadays, besides, no work, no pay, I don ¡Ã‚ ¦t blame them. Also the dominating trend of science, people are tend to be more realistic and practical thinking, more incline on material satisfation. Although many top scientists know the importance of philosophy and the existence of the unseen dimension but most of the people don ¡Ã‚ ¦t bother much on that, they just want to aquire a practical living skill which allow them to make a living, they don ¡Ã‚ ¦t bother to try to think in another philosophical way, after all they don ¡Ã‚ ¦t want much, just to make a living. That ¡Ã‚ ¦s what they want a new kind of philosophy simplicity. People who want to study philosophy may feel suffocated sometimes, but they continue to treat it another philosophy lesson I guess. Philosophy will never, it just exist in another form in another time as long as we still see ourselves as human. In my opinion, I think the appearance of a person is not the most important thing. We can ¡Ã‚ ¦t judge people by appearance. A good- looking person will not be a nice person actually. I have seen a very good movie called  ¡Ã‚ ¨Shallow Hal ¡Ã‚ ¨. I could understand that truth from it. Most of people are like the character in the story, a shallow guy. He finds beauty only in supermodels and centerfolds. The first thing he looks for in a woman is looks. Throughout history, few concepts have been pondered as much as the nature of beauty. Philosophers, poets, scientists, and theologians have contemplated and been inspired by its many forms and mysteries. Some find it in the wonders of natural, others in the simple, enigmatic smile. There are even those who have traveled to the ends of the earth and beyond in search of beauty. I say the beauty is a person who has a warm heart. In the pass, I will judge a person from his or her looking. But now I know it ¡Ã‚ ¦s a wrong thing. What we see on the surface is not always the truth. I should see everything from many points. Then I will understand more principles of many things. Many people think money is the most important thing of life. I always think about one question: If I were a millionaire but with a serious

Chemistry and Society Essay

Chemistry is a vast quantity of a person’s everyday life. A person can find chemistry in his or her daily life in the foods that a person eats, air a person breathes, soap, and accurately everything a person comes in contact with. Chemistry is significant in everyday life because chemicals make up everything in life. For example, a person’s body, pet, a desk, the sun, food, and drugs a person may take, to name a few. A person can observe changes in chemistry caused by chemical reactions, such as leaves changing colors, cooking food, and mixing a cleaning product. Knowing chemistry can help a person make day-to-day choices that affect his or her life. For example, if a person should mix certain household chemicals together. Accuracy is the magnitude in which a certain measurement agrees with the standard worth for that measurement (Dictionary, 2011). Precision is how close the measured standards are to each other (Math is fun, 2011). Society depends on accuracy and precision in everyday life. These two relationships are often substituted freely, but both have crucial differences. Businesses entail both accurate and precise measurements to stay in business. Accuracy states that something is constant with an identified rate, whereas precision is the volume of detail something delivers. Society depends on accuracy and precision in many places. One instance is the gas pumps. The gas pump can show accuracy when the gas is flowing, but this is not a precise measurement of how much gas is pumping through the pumps. Gas pumps must not only know how much gas is pumping through the pumps but also how precise the measurement of gas pumped. The gas companies need to know how much is pumped so that the company can charge the right amount for the gas. Sometimes in everyday life a person does not want to be precise. For example, if someone stops and asks for directions to the nearest gas station a person may say that the next gas station is about 10 minutes down the road. Providing directions to someone is a way a person can give accurate information. Another example is, when measuring a room in the house to paint and needing to know how much paint to provide. A person can either measure and provide a precise measurement or provide an accurate measurement on the room to paint. Another precision and accuracy a person may use in every day is how long it takes his or her child to finish the homework. An accurate answer is 20 minutes, but the precise answer would be 20 minutes and 20 seconds. Time is an excellent way to be accurate or precise. References Dictionary.com. (2011). Accuracy. Retrieved November 3, 2011 from http://dictionary.reference.com/browse/accuracy Math is fun. (2011). Accuracy and Precision. Retrieved November 3, 2011 from http://www.mathsisfun.com/accuracy-precision.html

Buy Reflective Essay Online and Achieve Academic Excellence

Buy Reflective Essay Online and Achieve Academic Excellence Buy Reflective Essay Online and Achieve Academic Excellence Reflective Essay Reflective essay is a simple essay as it reflects the writers perception about a certain thing, event, or concept. The reflective essay is a kind of subjective essay where the writer has to express his viewpoints about a certain thing without having any inhibitions. The writer is at liberty to write whatever he feels about the concerned thing as it helps the reader to understand the nature of people and their relationship with the things or concepts discussed in the essay. The reflective essay is interesting as there will be a number of students attempting to write the same topic but each one of them will have something unique to say about it based on their experience and feelings. For instance, a topic on failure would have a mixed response from the students. Some students may take failure as a learning experience while many others may take it negatively. In a way, it also reflects the personality of the writer. The structure of the reflective essay is the same as any other essay as it also consists of introduction, body, and conclusion. The introduction has to be very impressive as the reader should be really excited to read ahead. You should also substantiate the body of the essay with excellent quotations, examples, and facts. The content of the reflective essay should be exceptional in order to hold the interest of the reader. A student who is blessed with creativity and excellent language can write reflective essay splendidly. There is absolutely no need for you to worry if you cannot write a good essay as we are there to write the most outstanding reflective essay for you. 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We are a custom writing company which has written innumerable essays for thousands of students belonging to different parts of the world. You can contact us to write your reflective essay via phone, fax, or email. You can also visit us online to order your essay. The essay will be written strictly according to the instructions given by you. Therefore, fill the order form carefully as it saves both time and energy. The correct instructions help us to perform better. Our goal is to give maximum satisfaction to our customers as we believe in providing quality service to them. We never compromise on the standard of the papers which we write for our customers. You will never see us selling cheap quality essays. The reflective essay which you buy from us will be written from a scratch especially for you. We will never recycle the essay we write for you. The essay sold to you is completely original and duly tested by the latest anti-plagiarism software. 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Significance of Loneliness and Isolation in Our Lives Essays

Significance of Loneliness and Isolation in Our Lives Essays Significance of Loneliness and Isolation in Our Lives Essay Significance of Loneliness and Isolation in Our Lives Essay As we climb up the mountain of life, we realize that at some point in time we all have to go through a stage of loneliness and isolation. It’s not easy but this stage does help us to become better people. A lot of people believe that when they get their dream career and their dream lives they would be happy beyond measures, but unfourtanely life does not work out that way. You see that stage of loneliness and isolation can happened at any stage in your life child hood, adolescence, adult hood. We all as human beings must experience this only because it makes us stronger; it opens our eyes to the world. Cathedral† by Raymond Carver and â€Å"Sonny’s Blues â€Å"by James Baldwin are two exemplary works of literature that shows the importance of going through loneliness and isolation and how it opens up one’s eyes to a whole new life. James Baldwin’s â€Å"Sonny’s Blues† is a perfect example of how one is not open with their self to view others just as others view him. The narrator of the story is a high school algebra teacher, a husband, a father, and last but not least a brother. Throughout the beginning of the story you can tell that the narrator is missing something in his life, you wouldn’t think that because it seems like he had everything. That just goes to show you that nothing is what it seems on the outside, and the narrator noticed that I believe. In the beginning of the story the narrator recently found out that his little brother Sonny had been arrested for dealing drugs. He couldn’t understand how a bright young man such as his brother could get himself into such a situation. â€Å"I told myself that Sonny wasn’t crazy†¦ he’d always been a good boy, he hadn’t turned hard or evil or disrespectful they way kids can†¦ especially in Harlem† (413). Even though he had suspicions he didn’t bother with them he kept putting it out his mind. â€Å" I hadn’t wanted to know. I had had my suspicions, but I didn’t name them, I kept putting them away†(413). The narrator hasn’t seen his brother for over year, even if he wanted to do something, what could he do, his brother chose the life that he is living he couldn’t do anything about it. It took the narrator a while before he wrote his brother, when he finally did it was after his daughter died. When Sonny wrote back to him, the brother felt bad, as if he was a bastard. After that first letter they stayed in constant contact with each other, they even went as far as seeing each other face to face when Sonny got back to New York. It was at that moment that the narrator felt like he needed to worry about his brother, he wondered about what type of life his brother was living. He remembered when their father had died and his mom told him that he must look after his brother,† Im telling you this because you got a brother. And the world ain’t changed† (422). Sonny wanted to become a musician and the narrator didn’t feel like that was going to be much use of Sonny in life, he didn’t really support his brother and that drove a wedge between him and his brother. That became the first sign of isolation, just because they didn’t agree on Sonny’s life choices didn’t have to pull them apart. Family is supposed to support each other through whatever. The isolation became a void of loneliness plagued into his heart. The narrator couldn’t see how being a musician was going to better nor enhance his brother’s life, he couldn’t understand that the blues tell a story, and that was the only way Sonny could get his voice heard by all. You see that was Sonny’s natural high, performing and letting people feel his vibes, his joy, his pain. By discussing the issues between them and them coming to a mutual ground, Sonny invited his brother to see him perform so he could understand better. Sonny showed him that everything that you keep bottled inside needs to be released and one way to do that is by music. Keeping everything inside is like silently suffocating yourself with the truth. Its okay to let things go, it’s ok to embrace your pain that’s how life is. Life is unpredictable you never know when a curve ball might be thrown at you, or better yet when you might be challenged. That is just the kind of thing that happened in Raymond Carver’s story â€Å"Cathedral†. It is a little different from Sonny’s Blues but it still deals with the concept of loneliness and isolation. The narrator of this story has been married to his wife for some time, but for some reason he becomes jealous of his wife’s old friend who so happened to be a blind man. His wife used to work for the blind men 10 years prior to their marriage and he was paving a visit to her house to see her and catch up, since his wife died not too long ago. The narrator was bothered by the thought of a blind man coming into his house. â€Å"My idea of blindness comes from the movies†¦the blind man moved slowly and ever laughed†¦A blind man in my house was not something I was looking forward to†(438). It seemed to me that the narrator was lonely because he didn’t know who he was; he struggled to figure out who he really was. The narrator was very stand offish when the blind man finally came over. He watched how is wife and the man interacted with each oth er. He was very quiet but he also seemed very awkward. The three ate dinner, sat and talked and even watched/listened to some TV. The narrator even asked the blind man if he wanted to smoke herbs with him, and so they did. When the narrators wife dozed off on the couch and it was just the blind man and him left alone he felt uncomfortable, the sounds of what was portrayed on the television was the only thing that broke the silence in the room. A Documentary about cathedrals. Until a thought came to the narrator and he asked the question, â€Å"Something has occurred to me. Do you have any idea what a cathedral is, what they look like, that is? Do you follow me? If somebody says cathedral to you, do you have any notion what they are talking about? Do you know the difference between that and a Baptist Church†? This question struck a very intriguing conversation between the two. The blind man asked the narrator to describe the cathedrals to him. He is making the narrator think outside of his little bubble, it was as if the narrator was afraid of who he was or maybe even ashamed of it, and I believe that the blind man knew that which is why he told the man â€Å"Why don’t you find us some heavy paper? And a pen. Well draw one together†. The narrator went to go find the stuff, came back and they began to draw the Cathedral together. Then the blind man told him to close his eyes and keep drawing. In that moment he realized that he and the blind man had more in common than he thought. He only saw blind men as nuisance and not as a human being who is lonely and isolated just like him but yet he has seen the world he has experienced everything. The blind man showed the narrator that it is okay to be scared but it’s not right to pretend to be something you not, no matter how different you are remember that we are all human and that we are not all the same, we don’t go through the same experiences but we might feel the same pain. Life is not always what we expect it to be, but one thing is for sure that it is an experience that we will never forget. Baldwin, James. Sonnys Blues. Responding to Literature. 5th ed. New York: Mc Graw Hill. 412-37. Print. Carver, Raymond. Cathedral. Responding to Literature. 5th ed. New York: McGraw HIll. 437-49. Print. Stanford, Judith A. Responding to Literature. 5th ed. New York: McGraw Hill, 2006,2003/1999,1992. Print.

RESPONSE Essay Example | Topics and Well Written Essays - 250 words

RESPONSE - Essay Example This is because those that go through this program have a passion of providing the required care. In fact, their contribution is seen as a majority of new nurse graduate comes from the program (Black, 2014). Hence, the medical community should fully accept that they play an invaluable role. Moreover, I agree that few opportunities exist for the ADN to progress to BSN. Hence, the link should be improved by reducing credit required for online courses for all ADN program (Bartow, Hess & Ropelewski-Ryan, 2008). A lowering of the credit will ensure there is a high percentage of BSN than it is today. The furthering of studies by nurses, therefore, can be possible through lowering of credit required for online courses. Bartow, M., Hess, M., & Ropelewski-Ryan, G. (2008). Agenda for success: dimensions of access to baccalaureate programs for associate degree nursing graduates. Nursing Education Perspectives, 29.5. Retrieved from

Service management Essay Example | Topics and Well Written Essays - 500 words - 1

Service management - Essay Example Marketing promotion is raising awareness of the customer in the organization’s brand or services. It aims at generating brand and maintaining customer’s loyalty. The objective of promotion is informing people on the services rendered, differentiating the services rendered and increasing demand of the services. Promoting company’s brand is important because people will focus on the company too not just the services they render, in case they come up with other services it will be easy to introduce to the market. Promotion can be in a physical environment or through media. Product is the first P and you look if the organization is selling the right product in our case service (Solomon &Marshall & Stuart,  2012). To know the right service, the organization should communicate with the market to know exactly what they need, promotion cannot be enough because no matter how much the service is promoted if it not in need it will not sell. In communities where they live below the poverty line, an organization cannot offer massage services because they will not get those services. Price of services can be unfavorable in the current market, hence there is need to keep communication with the market to know price trend especially of competitors. Sometimes a company may have to lower their prices and if they do not might end up losing customers and at other times they have to raise. Changing terms of sales might be helpful at times, probably add additional item to attract more customers. Revising prices help the organization to remain competitive because it goes with the trend, example when prices are very high as compared to other similar services in other companies people will opt to go for the cheaper one. To know the best place you can sell your services is to send out people to talk to the customers. It is important to reflect on the place the customer and sales persons meet because change in place can raise or lower sales. Example in rural places where there