New Energy Drink Assignment Example | Topics and Well Written Essays - 2750 words

New Energy Drink - Assignment Example g will be used to determine what should be the breakeven point in units as well as in sales so that the business can attain minimum revenue of zero profit. Using the information related to production and distribution, certain estimations will be done. This will require the use of cash budget, forecasted income statement and forecasted balance sheet will be developed. A plan is also framed to develop a consortium of small number of investors interested in developing a new energy drink, wherein a discussion related to financial issues will be carried out. Hence after conducting the required financial analysis, a properly planned ‘pitch’ of the project will be developed. It will aim to convey the required information to the potential investors in a systematic manner and convince them for investing. The intended drink is set to combine the best of a health and a soft drink. Not only will it have the replenishing quality of a soft drink but will also address the energy requirements of its consumers. This energy drink will be available in a ready-to-drink form. This drink is named ‘My Drink’ in an attempt to bring every section of the population under its fold. To keep the product eco-friendly, it will be available in tetra packs made up of bio-degradable material. Initially only 250ml tetra packs will be launched in the market but later on sizes varying from 400ml, 1000ml and 1500ml will be launched according to the demand. Though the product will now be introduced in a single continental flavour, in future the company might introduce certain flavours like orange, lemon, vanilla, strawberry, chocolate, mix fruit and so on. The company has decided to take the help of a distributing firm until it has gained pertinent knowledge about the market operations. This is because investing in developing personal distribution, in the initial days, is not only risky but also results in high investment cost. It has also been decided to hire a distributer who will take the

Cultural Diversity Paper Essay Example | Topics and Well Written Essays - 500 words

Cultural Diversity Paper - Essay Example Through his photographic and visual art, he tries to communicate the essence of equality among races manifested in the strengths and abilities of blacks in the society. Also, as portrayed by his sculptures, he significantly condemns injustices based on racial groups and expresses his concern on the smooth convergence among different ethnic and racial groups. Though his sculptures revolve around the apartheid regime in South Africa, they communicate significantly on behalf of the racially discriminated African Americans in the United States. For instance, Thomas sculptures the heads and arms of the black miners in South Africa. This sculpture contains the ten out of the thirteen miners, initially pictured by Ernest Cole, as they experience a humiliating medical inspection by the white doctors. Thomas captions the sculpture â€Å"Raise Up.† The imagery portrayed by the sculpture is not appealing. After undergoing through the humiliating experience, the sign later signifies the industry’s power to manipulate the worker’s body (Bmoreart.com). Then, the sculpture turns out to be a sign of insurgency that leads to exhortation and subsequent rebellion of the Black Americans against their oppressors. Rising of arms signifies surrender, but through the captioning by Thomas, it ignites and challenges the Blacks to fight again st the powers of slavery and racial discrimination Thomas’ work depends solely on the past rather than the present. The sculptures emphasize the past African experiences under the power of colonial rule, as depicted in pictures and photographs. Thomas converts a rather two-dimensional script into a tangible form reflecting the past. In his work, Thomas sculptures the captives’ poking of hands through the police truck as it drives away from the Supreme Court in South Africa (Bmoreart.com). Thomas designs a similar sculpture of a black hand clenching a fist through a wooden bar. Most

Learning-Centered Adult and Postsecondary Education Research Paper

Learning-Centered Adult and Postsecondary Education - Research Paper Example Learning from different sources enables an individual to gain understanding from various platforms, further enhancing his/her skills and abilities (University of the Sciences in Philadelphia, 2014). However, in the absence of the same, in higher education level, a person will lack in terms of widespread knowledge. In the presence of wide variety of educational approaches and materials, individuals will also be able to learn in a manner that can ensure the enhancement of his/her abilities to deal with the challenges of the practical world, which is quite vital. I, as an individual, also had to face problems in the practical world owing to lack of knowledge gained from limited sources and teaching approaches (Weimer, n.d.). The approach of learning-centered education in the domain of adult and postsecondary education will ensure that students are able to learn more apart from the knowledge provided by their academic materials (Duffy & Kirkley, 2003). However, this aspect in turn, tests the mental strength of the students, which can be identified as negative aspects at large (Yurichenko,

Volunteer Turnover of a Sporting Club Essay Example | Topics and Well Written Essays - 1500 words - 2

Volunteer Turnover of a Sporting Club - Essay Example It is evidently clear from the discussion that football has successfully outmaneuvered many other team sports, such as ice hockey, basketball or handball, and has been accepted as the number one sport with regard to media attention and audience reception worldwide. The non-profit organization makes arrangements for the conducting of sports in order to generate money for some charitable purposes. Since these sports events are not conducted with any profit motifs behind them, volunteers are invited to participate in them for the recreation of the public on the one hand, and for some noble social cause on the other. Consequently, players, spectators and staff members attend the sporting club as regular participants and generate huge donations for the club. Since the staff and workforce play most important part in the development of an organization, decline in the volunteer turnover is really startling for the CEO, who has to make quick action in respect of exploring the reasons behind t he decrease in volunteer turnover. For this purpose, he should conduct interviews from the volunteers in order to extract the reasons behind their leaving the voluntary organization. The first question included in the interview would be decline in their interest as volunteers. The main reason behind asking the very question is the exploration of the causes that drift the fresh graduates away from the organization. The answer could be low salary, less growth opportunities and low social status as well. It is therefore the graduates will feel proud and delighted to work at Microsoft Corporation, but will not demonstrate any enthusiasm while working at the Bill and Melinda Gates Foundation, though both are owned by the same person. Macionis states that the non-profit organizations provide limited growth and exposure opportunities, which are not attractive and fascinating for the youth. Another important reason behind leaving the non-profit organization is this that all staff members wo rk against almost the same positions, and there are very dismal chances of promotion and salary increase. Thirdly, the voluntary clubs require very hard efforts from the staff members in order to generate money from different contacts and sectors on the on hand, and to keep the ball of struggle rolling for the social welfare purposes on the other. Somehow, in order to retain the volunteers at the sporting club, the CEO will highlight the benefits of the welfare and development of society. He will infuse new spark of hope and courage in them by stating that they are the distinguished individuals that would bring positive changes and revolutionary alterations within their social establishment by dint of their innate talent, hard work and dedication to the noble cause. The CEO will also reveal the benefits of sports and games, which keep the society healthy, vigorous and efficient. In addition, he will encourage them by stating that they are accomplishing the Herculean task by promotin g sports and recreation on charity basis, which will earn name, fame and respect for them for the future years to come.

Access to Bank Credit to Small and Medium Enterprises Essay Example for Free

Access to Bank Credit to Small and Medium Enterprises Essay Finance function is the most important of all business functions. It remains a focus of all business activities. Financing SMEs has acquired enormous importance in contemporary world of finances. This is primarily due to the national focus and priority of various countries developed and developing ones as well. In the Sri Lankan context , the government has provided impetus to the authorities to increasingly cater to the emerging financial needs of the SMEs. Bank and Institutional finance are expected to be made available on easy and flexible terms and conditions and on priority basis. Small and Medium Enterprises(SMEs) are hit by poor access to funds. This can be overcome if financial institutions are able to assess firm- specific and general risks and offer innovative products. This as per my personal opinion can be achieved by the formal financial institutions even when the so called sound credit principles are applied in a firm-specific manner to suit individual borrowers. In order to obtain bank credit, SME loan applicant shall prepre an effective credit proposal ,in a way, that the financial institution could consider favourably. See more: Beowulf essay essay SMEs such as restaurants, lathe-work shops, brick-kilns, grocery stores, rice mills, factories and farming etc. need finance to purchase capital goods and raw materials, procure stocks, pay wages ,meet other working capital requirements and support expansion plans. Despite the efforts of the Government and support from the Ministry of Finance and Planning and the Central Bank of Sri Lanka by including SME as a priority sector and by providing refinance facilities , there continue to be a huge demand supply mismatch in SME financing. One of the major reasons for banks being unable to bridge this gap is the perceived credit risk involved in financing SMEs. This is primarily due to non-availability of proper accounting records, valid bills and working capital management etc. As at present,to mitigate such credit risks , banks typically look for enhanced collateral or equity , both of which cannot be brought in by most entrepreneurs . Further, due to small size and local presence of SMEs , the transaction costs involved in financing them are relatively very high. However, the good news is that wider credit distribution could be made to SME sector using modern secured transaction law ,introduced recently by the Secured transactions Act 2009, which recognizes utilization of movable assets of a business as collateral to obtain credit. Further the Institute of Chartered Accountants of Sri Lanka(CA Sri Lanka)in its capacity as the sole accounting standard setting authority in the country has introduced a simplified financial reporting standard for the benefit of the SMEs in the country. The reporting framework so far has been a general setoff accounting standards to be used by all organisations . In 2011 CA Sri Lanka published the Sri Lanka accounting standards for SMEs (SLFRS for SMEs) with effect from 1st January, 2012. By removing some accounting treatments permitted under full SLFRSs, eliminating topics and disclosure requirements that are not generally relevant to SMEs , and simplifying requirements for recognition and measurement, the SLFRS for SMEs reduces the volume of accounting treatments applicable to SMEs by more than 90% when compared with the full set of SLFRSs. SLFRS for SMEs would be applicable for the entities that do not have public accountability (listed companies) and publish general purpose financial statements for external users such as Banks and supplier creditors. This will greatly help SME entrepreneurs to access other organizations in a formal manner and enhance their businesses, once they commence practicing this accounting reporting procedure. In the face of the bank’s reluctance to lend for want of proper accounting records , these enterprises are compelled to resort to high cost, non-continuous financing from money lenders and other informal sources , or continue to operate at sub-scale. However when SMEs start practicing and using above two facilities ( provisions in the Secured Transactions Act 2009 and the simplified SME Accounting recording procedure) the problem of enjoying credit from formal institutions such as Banks will be greatly reduced. Risks faced by any business can be broadly classified as idiosyncratic or systemic. Idiosyncratic risks are specific to an enterprise , like skill of entrepreneur or location of business. Systemic risks on the other hand , are beyond the control of any enterprise Such risks make up the environment in which a business operates ,that is, the economic environment, social environment, fiscal environment etc.. Thus the systemic risk involves risks due to change in preference of customers, changes in economy and changes in tax structure etc. Therefore the key to financing any enterprise lies in the ability of the borrower submitting his credit proposal with relevant information necessary o financier to evaluate the loan applicant to manage the risks involved in the proposed business. High quality origination can help evaluate idiosyncratic risks specific to the enterprise, well. Traditional form of risk mitigation is to cushion the risks with as much as equity from the entrepreneur. A high quality local financier with geography and business specific information about such enterprises in the operational area will be able to evaluate and manage this risk well and will demand less equity to be brought in by the entrepreneurs. Systemic risks, however, are quite different from the firm-specific risks and are arising out of the changes taking place in the market characteristics. It affect the business in every aspect and as such is huge and no amount of equity is sufficient when the financier is uncertain about an enterprise selling anything at all in the environment where demand patterns and economic situations can change very quickly. Therefore particularly in financing procurement of capital goods for long periods ,the banks search for cues to establish that the business has a current and future ability to service loans, even in an uncertain business environment. Hence in financing acquisition of capital goods it takes the form of project evaluation , however small is the business. Such situations can be managed by local bank branch which is quite familiar with the market environment of the locality. Thus the turnover and the other financials can be projected by the local bank branch staff in a more realistic manner using their knowledge in customer preferences and scale of demand in the area. This helps banks to reduce the risk involved in project loan type term finance. Further more flexible and innovative evaluation techniques have to be used in considering term loans for SMEs. However, SME enterprises that have large number of cash transactions , poor record of sales, produce undifferentiated goods and lack known usual clients , assessment of systemic risk becomes very difficult. Such challenges, however, can be addressed through structures , that allow financiers to trap cash flows by imposing conditions in the loan offer letter that permit resorting to a stronger and well established sales pattern in a supply chain. Some ways of financing working capital needs of SME businesses are supply chain financing where a supplier and a buyer have maintained books of accounts properly can be financed. For example , small enterprises that manufacture and supply sauces, jam and the like to large enterprises such as supermarkets can be financed if their cash flows are reconciled with bills , or by obtaining a collateral /guarantee from the company to which it supplies. Banks also can finance similar transactions of SMEs by discounting Bills of Exchange drawn by the supplier( SME entrepreneur ) and accepted by the large enterprise to which supplies have been made. This provides part of necessary working capital needs of the enterprise enabling it to continue production at an enhanced scale.

The Digestion Of A Chicken Sandwich Biology Essay

The Digestion Of A Chicken Sandwich Biology Essay Throughout this essay the digestion of a chicken sandwich will be explained with reference to five different points; the need for digestion, physical digestion with regards to muscular and nervous involvement and chemical involvement, hormone and enzyme action, how each enzyme acts on each part of the sandwich, the tissues and lining of the digestive tract and, finally, how each part of the chicken sandwich is digested and absorbed. The third and fifth point will be combined and explained together as the essay takes a journey through the digestive system. The need for digestion is vital to the human bodys survival. When food first enters the body it is a solid form that cannot be digested, so the mouth begins the digestion process by releasing digestive juices and using teeth to chew and break down the food into a more liquid based form. As it moves down the digestive tract it is broken down even more into molecules that can be absorbed and taken to cells around the body for energy, reproduction and to strengthen them. There are many features of digestion and these are split into two categories; physical digestion and chemical digestion. In physical digestion there are two factors that contribute to the digestion of food; muscular and nervous involvement. The muscular involvement begins in the mouth, more specifically with the tongue, which assists in the chewing of food and eventually forces food down into the oesophagus. Along with the oesophagus, the other organ in the digestive tract have a muscle layer underneath them which makes their walls to move which in turn forces the food down with a wave like action. This wave like action is called peristalsis'(Potter, S. 2008. AQA Biology, Phillip Alans Updates). This forces the food won the tract and through the digestive organs by the muscles contracting which makes a narrow section, as the muscle keeps contracting it forced the food in a propelling fashion downwards towards its next destination; the stomach. When the food has almost reach the stoma ch, the ring like muscle called the gastroesophageal sphincter'(Jim Swan, 2006., The Digestive Sytsem) which opens and lets food through then closes behind it to stop too much food entering the stomach, almost like a door. Once the food has entered the stomach the stomach muscles mix the partially digested food and the juices the stomach has produced. The stomach also uses its upper muscles to store food and also helps to empty the stomach into the small intestine. Once in the small intestine the food, which is now in a small enough form, is absorbed into its walls and is taken and distributed around the body. The waste products of the food are then forced into the colon where they wait until they can be pushed out of the body as faeces. Nerves are what makes the muscles contract and force the food through the digestive tract. There are two different types; extrinsic and intrinsic. The extrinsic nerves are the outside nerves; these nerves control the muscles in the organs in the digestive tract. They are produced by the brain and spinal cord and they let out two chemicals; acetylcholine and adrenaline. The acetylcholine is the chemical that causes the muscles to contract and the adrenaline makes them relax and eventually stop the process of digestion. The intrinsic nerves are the inside nerves and these lie in the walls of the organs of the digestive tract. Their main function is to release substances that start, control the speed and stop the production of enzymes that digest food. In chemical digestion there are also two factors that contribute; hormones and enzyme action. There is a layer in the stomach and small intestine called the mucosa, in this layer are cells which produce and then release hormones which also, along with muscles and nerves, control digestion. There are five different hormones, all of which have their own unique jobs within the process of digestion; Gastrin makes the stomach produce acid for the digestion of food and for dissolving them, CCK allows the pancreas to make pancreatic juice which holds enzymes that help break down molecules, and Secretin, this is the hormone has the most tasks of all three, its first job is to make the pancreas produce a juice that is full of bicarbonate which will neutralize the stomach acid, its second job is to make the stomach produce pepsin which digests protein and finally its third job is to make the liver produce bile. The other hormones are slightly different, they stimulate and regulate appetite; Gh relin stimulates appetite and is made in the stomach and upper intestine which is regulated by the absence of food, and Peptide YY is the response produced by a meal in the system and inhibits appetite. The action of an enzyme is to break down molecules so they can be dissolved and carried through the body. Each enzyme is specifically designed for only one substrate. The enzyme and the substrate fit together, like and lock and key, and the enzyme alters the substrate into products which are then released to be absorbed into the blood stream, after this the enzyme can react again but only with the same type of substrate. When the chicken salad sandwich first enters the mouth the salivary glands produce a digestive juice called salivary amylase which begins to break down or hydrolyse the starch which is in the bread of the chicken salad sandwich. Amylase breaks down carbohydrates, more specifically the starch in the carbohydrates and changes it into maltose; this is a more acceptable form that the body can absorb. As the chicken salad sandwich continues its journey it enters the stomach where it is stored. In the stomach the acid denatures the amylase enzyme which stops it from working. Once the food has moved from the stomach to the small intestine, the pancreatic amylase, which is produced in the pancreatic juices, continues the breakdown of the starch in the bread of the sandwich to a substance called maltose. As the food is further pushed along the small intestine it produces maltase which breaks down the maltose into an even smaller molecule called glucose. The chicken in the sandwich starts to b e broken down in the mouth where it is chewed to make smaller pieces. When it reaches the stomach it begins the hydrolysis process, the stomach produces an enzyme called pepsin, and this partially breaks down the proteins into amino acid. This then travels to the small intestine where the chicken is further broken down by an enzyme called trysin which continues the breakdown of proteins to amino acids. The butter in the chicken salad sandwich is solely broken down in the small intestine into emulsified fats and fatty acids by enzymes produced in the liver and pancreas called bile and lipase. The lettuce in the chicken salad sandwich cannot be broken down as it is a fibre, so it passes through the system by being chewed into smaller parts and the water is absorbed through the intestinal walls, and ends its journey by leaving the body in the faeces, along with all the other waste products from the chicken sandwich. The end products of the chicken sandwich, sucrose, amino acids, emulsi fied fats and glycerol/fatty acids are absorbed through the intestinal wall. There is a layer of mucosa that lines the wall that consists of folds which are full of villi which are then covered with microvilli which increases the surface area dramatically. It is through this surface area that the nutrients are absorbed and because of this the amount and rate of absorption is increased. The organs of the digestive system are the mouth, pharynx, oesophagus, stomach, small intestine, large intestine, rectum and the anus. There are three main parts of the mouth, the lips which are made out of stratified squamous keratinized epithelium, stratified squamous non keratinized epithelium, skeletal muscle, and fibroelastic connective tissue'(http://lifesci.rutgers.edu/~babiarz/digest.htm). The tongue is made out of skeletal muscle, glands, lymphatic tissue and epithelial tissue'(http://lifesci.rutgers.edu/~babiarz/digest.htm), and the teeth are made primarily out of calcified connective tissue. There are three tissues that make up the oesophagus; skeletal tissue, stratified squamous non keratinized epithelium and smooth muscle. Moving down to the stomach, it is apparent that it is also made of three types of tissue, these are smooth muscle, glands and epithelium. After the stomach comes the small and large intestine which are made up of simple columnar epithelium, which is th e tissue that makes up the villi and the micro villi, and the large intestine is made out of epithelial tissue. Finally, comes the rectum and the anus, the rectum contains simple columnar epithelium and the anus is made with stratified squamous epithelium. The digestive system is a vital part of everyday life for the human body, it breaks down food to a form that can be absorbed by the body which gives us energy and everything we need. It works in such a way that it pulls all the vital nutrients from the food, absorbs them and then transports them around their body. Enzymes like protease and amylase play a major part in the digestion of food and are the juices that hydrolyse the food we eat. There are many other factors that work alongside the enzymes that all play a significant role in the digestion of food; muscular and hormone involvement, and nerves, and they all work together so that we as human being can survive, and play this roll in such a way that it is an unconscious act that we very rarely need to think about.

Introducing a New Product

Introducing a New Product Our new product is a toothbrush which is combined with toothpaste. The toothpaste will come out of the toothbrush head when you press a button on the handle. When the toothpaste is finished, you dont have to throw the toothbrush away because it is possible to buy our toothpaste recharge and to combine it with our toothbrush handle. Recharges can easily be filled. One recharge contains 12gm toothpaste and it is for 20 or 30 brushing. We have planned to sell our product Feekul on internet (with our own website), in super- and hypermarket and also in pharmacies. Nowadays many people have a good education and this lead to a good job/career. Because of the internationalization of many businesses in the hole world, people have to contact for doing their job companies and colleagues in other countries. They have to travel a lot and have to stay for a short time in another country. The toothbrush with toothpaste in one is easy for them to bring it All these people of today having a busy lifestyle, they need to work, they need to raise kids , they need to travel, they need to study and they have a big social life. Because of this they dont have much time to take care about their selves. Its important to take care about your teeth, everybody knows this. Thats why we offer the new created product Fee-Kul. The segment growth : All the segments of the market are growing in the future. It is already very easy to travel, you can enter many countries without problems. In the future it will be more easier and cheaper to travel, this target group will definitely grow. There also will be more and more students all over the world. Because of the good welfare it I will be easier and more important for everybody to have a good education, this segment will grow as well. As last the business people, because of the great internationalization it will be more common and important for companies to have many contacts with companies in other countries. This will also grow, because of the importance of the future well-being of the company. The knowledge of people are changing. Everybody know how important the health of a human being is and they want to take care about that. It is normal to go two times in a year to the dentist and to brush your teeth twice a day. These are all common facts for people. But they want to have the best teeth and they want to take care about. Thats why people are sensitive to new products for their body which are good for your well-being. We have seen in the last years a few changes in the toothbrush business. There are many toothbrushes on the market which are good for your teeth, gums, teeth color, challenge bacterium, etc. you can buy a normal toothbrush or an electric one. You can also choose the position of the hairs of your toothbrush. There are many options to choose a toothbrush. The recent changes are a lot, but they are not very different of each other. There are also a lot of different toothpastes, you can buy them in all different using and tastes. These are all good products but not easy to take and not quick for using. Thats why we will introduce the Fee-Kul. The trend of today is to do everything you can easy and quick, customers will like this thought. Our product is a product which fits in this trend: its a good product which will be proved by dentists, its easy to bring and its quick to use. Future predictions : The Fee-Kul is product with a good value, everybody can afford it. Its a fact that everybody needs this product, everybody use it so it is a common product. these facts are important for the future, it means our product will not fail because of there is no demand. There is a demand and it is even easier and quicker in use than a common toothbrush. Drivers such as demographic changes, economic and legislative factors : Our product is not sensitive to drivers like demographic changes, economic and legislative factors. Its a common product and everybody use and will use it. There are no factors like this which will fail our product .Implications for our product : To outline our product, it is a toothbrush with toothpaste in one, named the Fee-Kul. It is an easy and quick product to use. People like travelers, students and business people, which dont have much time and are many times not at home, will be our target group. We will to aim at people which have a busy lifestyle and which are many times not at home and staying somewhere else, but we will to aim at the most at the target groups which are mentioned above. Your plans to meet future demands and changes in the market : We will introduce our product like our idea. If there will be any other demand or customers will have a demand of changing the product, we will do that. If customers are loyal to our product and they want to help us improve, then we want to improve our product for the customer. It will be more successful in the future if we meet future demands and changes in the market. 3) Profile of Competitors The main competitors and their products? : If you focus on the really same product there are none competitors. But you have of course other options in the branch of toothbrushes and toothpastes. In this branch there are many competitors, national and international. Many companies selling toothbrushes and toothpastes. The most popular and known brands all over the world are: Aquafresh Colgate Oral-b Sensodyne Zendium The most popular products are: Normal Toothbrushes (many different options). Electric toothbrushes (many different options). Toothpaste (many different options). All these brands has toothbrushes and toothpastes, but not a toothbrush and toothpaste in one. There is a lot of competition, but we are with the Fee-Kul unique. Advantages and disadvantages of the competitors offerings : ADVANTAGES DISADVANTAGES Nobody has the toothbrush and toothpaste in one. Many different options in toothbrush and toothpaste. Easy to take with you, the others are big and not easy to take. Other brands are more known and has the confidence of the customer. Quick to brush your teeth, by the others your need more time. 4) Competitive Advantage The Fee-Kul is a unique product on the market. Fee-Kul has toothbrush and toothpaste in one, is easy to take, is quick to use, good for your teeth and its not expensive. Everybody can afford and use it. There are a few competitors in the market which have related products, but not the same product as the Fee-Kul. The Fee-Kul will be offered in shops whit a good marketing campaign and a good value for the customers of 2,95. 5) Benefits to Clients There are a few important benefits for customers when the buy the Fee-Kul: Toothbrush and toothpaste in one. Easy to take. Quick to use. Good value. This means for the customer: they will save money they will save time they will increase efficiencies. Because of the good value of the Fee-Kul, customers will save their money. Normally they need to buy a toothbrush and toothpaste, this is a lot more expensive then the Fee-Kul. When the customer use the Fee-Kul, they will notice how much time they save the use the Fee-Kul. You need a lot of time to put toothpaste on your toothbrush, this waste of time is important for busy people in the morning and the evening. The Fee-Kul is also very efficient, you can use it easy when you are doing a lot of other stuff. You can just grab it and use it, easier is impossible. It is also efficient when you are traveling, you can put the Fee-Kul everywhere. It is small and compact, so easy to take. Buying the Fee-Kul will be very efficient for the customer. As the above mentioned benefits, it will save money, time and it will increase the efficiencies. All these benefits with a great marketing campaign are very attractive for customers to buy it. IV/ MARKETING / SALES STRATEGY When you are writing a business plan, the marketing and sales strategy section is an important part of your formal business plan. This part essentially involves developing a marketing and sales strategy for your business Those who are considering lending your small business money or investing will want to know how you intend to reach your target market and attain the market share you feel you can attain, which youve already discussed in the market analysis section of your business plan. The marketing plan will help them understand that. 1) Income sources Concerning the income sources, its the first and more important step you have to focus on because it will determinate the viability or not that your company and the possible launch or not of the product! Will you earn money or go into debt? Do you have minimum resources to launch it? And material? a) Capital Before the creation of our company, we wanted to be sure to have minimum resources to launch our product its for that we work two years after studies, to have a capital of 25 000 euro (divided into 25 equal parts of 1 000 euro each for the five associates) cause of the limited liability of the company. This capital is going to serve us for taking the expenses of bringing into service of the society such as the advancement of the deposit, the payment of the 3 first month of rent.. b) Investments Other persons like our family and friends help us giving two kind of investments: Materiel Kevins and Annas family help us giving computers and printer for a value of 4 000 euro.. and a car for a value of 40 000 As well, we bought 5 desks and 5 chairs for a value of 1 250 euro. Skills/ tools All of us can speak two languages, english and the one of our country so its an important thing to work and expend our product, in a near future, outside Ireland. In addition, Anna K is polish, so it will be very easy to negotiate with polish companies to have a cheap price and a good quality, during the fabrication of the product. c) Bank account We decided to choose the bank of Ireland.. in order to have a loan of 300 000 euro. With a calculator online, we can see that if we borrow 300 000 euro over 60 months, we will have to pay after 5 years 361 000 euro. We enclose our monthly repayment in the appendix number 1. [ http://www.bankofireland.ie/html/gws/business/finance_your_business/quick_quote/ ]. 2) Marketing strategy Its very important to have a heavy marketing strategy in order to target the good customer, to give him what he wants and he need.. but something which is not too full in the actual market of toothbrush! 3) Pricing The pricing strategies will help us reach our target profit margin. We have to make sure than we have included both fixed expenses and variable expenses, and be sure that our price will allow us to reach our break even point within a reasonable amount of time having profit. It is very important to give a price which is coherent. Our target are business men who are able to travel a lot and spend more money than others for their comfort, but families and child in the middle class! Our product is the first of our range and our company is recent (no market, no image etc), so the price should be in consequence. We have to mend a price in the average to begin the activity, such as: An ordinary toothbrush: This contain one toothbrush, with two recharges (travel or an ordinary utilisation at home), and a hand bag to travel.. for 7.22euro and 6.52euro for recharge. A family pack: Complete, full and economical, this pack offer two toothbrushes (adult and child size), two recharges, a dental thread, and a plastic hand bag.. for the little price of 20. In addition, we choose a round price for the pack because it is easy to remember and it vehicle simplicity (our product is simply to use, with a round price). 4) Advertising and promotion a) Distribution To launch a product, it is very important to know where your small business will sell its products or services and how it will get those products or services to your customers in your your target market? Delivery terms and costs? If there are any shipping or labelling requirements? For the two offers, we decided to use tree main interfaces: Sales forces Costs Where? Pharmacies / Packaging In Ireland Internet Website Packaging Advertising In Europe Super and Hypermarket Members of the company Packaging Advertising Free samples oil for the car etc. In Ireland Pharmacies Pharmacies vehicle an image of specialization, security and quality so it is very important for our company to be represented in this kind of store. It is cheap cause we dont have to spend a lot of money for advertising and we give a good image of our product. Obviously, we will just choose pharmacies in Ireland in the four main towns which are Dublin, Belfast, Cork and Galway. Internet Internet is a sure and clear distributor, and people came to search some of product to sell all the time in Europe. It is a very lucrative source of income, but we have to be careful and to have a consequent budget for advertising (lots of competitors). In addition, we have to offer short delivery terms to be competitive. We will promote our product thanks to our website, where people will choose, compare and buy their products. It is a good mean to make profit, without spend a lot of money in advertising and sales force to absorb costs the first year. Hyper and Supermarket Hyper and Super is the communication mean in which we invest a lot (free samples, car, oil, packaging, flyers), but its the more lucrative. It will help us to promote our product and give the image we want, targeting a large panel of population in Ireland. b) and promotion We have a budget of 500euro each month for promotion, to dispatch in all of our interface (excluded shop online which has his own budget): Logo and catchphrases 150euro to print the logo, and 250euro to print and publish our catchphrases We are designing our logo by ourselves and manufacturers will put it on toothbrushes With Feekul, you are cool An easy catchphrases to remember and clear, to give a young and nice image of the company. Calling cards 100euro to print calling cards.. Online shop Web hosting and domain, a cost of 70 euro/ month (www.feekul.com). Our online shop will cost 1000 euro. Holidays special promotion 5) Sales strategy After understand really what the consumer wants and needs it is very important to create a heavy sales strategy, in order to do what the company needs to make profits, and sales! We decide to sell our product in 3 kind of stores: pharmacies, online with our website in internet, and in supermarket and hyper in Ireland. It seems to be a good mean to launch and promote our product to target a large panel of population. 50% of our toothbrush will be sell online, because it is cheaper for us, and it permitted to absorb our cost the first year.. selling all over Europe. 25% of our product will be sell in pharmacies (in order to have an image of quality and security) and 25% in hyper and super markets the more expensive but the best mean to make our product popular. For these reasons we will have a competition advantage, because we will be represented in lots of stores, in Ireland and in Europe. We will promote toothbrushes by our own, thanks to our formation so we dont need staff to contact hyper and super, to choose the disposition and negotiate, for the creation of flyers and we will assure the delivery with our own car (we recruit one person to drive the car) For this economical choice, we will be cheap. without make any negligence about promotion and advertising. Concerning our goals: pharmacies: 150 toothbrushes for each pharmacy/ month and 100 rechargers every month (2 000 pharmacies) supermarkets: 300 toothbrushes for each supermarkets every month and 200 rechargers every month (2 000 supermarkets) Online: First five months 5 000 in total (1 000/month) and after 2 000/month rechargers 0 the fist month,then 500 until fifth month, and 1 000 until the 12th. We have a cheap product, innovative and commercialise in 3 different stores to target a large panel of the population. V/ RESEARCH AND DEVELOPMENT 1) Product evolution Anybody who uses a toothbrush will say you that it is not the best pleasure of the world and for a lot of people its even a nightmare experience. Consequently our company has to try to develop many projects for the toothbrush moment becomes a pleasure moment for the 6 billion potential users in the world!!! a) New product If our product is a success and it will be a big success, we will can to extend our range of product in the health and hygiene: It would be a very good idea to develop a larger range of perfumes toothpaste to satisfy everybody. We have to diversify to the basic perfumes which are bubblegum for child and fresh mint for adults. So with our product it will be very easy to propose toothpaste kit with different perfume like mango, coconut or chocolate The perfumes list dont have end but we choice, after a market research, the best perfumes for the customers. So without forgotten the most important perfume, a toothpaste plants-based or/and a bio toothpaste to follow/surf on the eco-friendly wave!! Develop new perfume its a good idea!! Develop famous new perfume it would be better idea!! Indeed we could ask to the famous food brand like Twix, Mars, Canterbury, Bounty or Kinder Physical appearance is more and more important in the new way of life and we are specialist in dental hygiene. Also a good dental hygiene dont permit having a great smile with very white teeth, so we could develop a product which permit to go white the teeth. It would a kind of pen which apply on your teeth. The Teeth White Pen It could be a great thing to do research on a toothpaste tablet. Its the next stage of our product. Indeed the news way of life bring about the increase the outdoor meal and decrease meal time. Our can answers to this new problem with Fee-KUL but a tablet toothpaste without toothbrush and water, it could be a best success in the world. b) New distribution channel If our product is a success and it will be a big success, we will develop new distribution channel to send always more Fee-Kul. You can buy sandwich, drink, pizza in a vending machine but also for any years newspapers, cigarettes, flowers or condoms but why not our toothbrush? Indeed the primary characteristic of our product is this mobility (With FEE-KUL, you can use our toothbrush everywhere and whenever). So we could ask to the hospital, hotel, bus or railway station, airport, motorway area to distribute our product in vending machine. And it would be preferable to do partnership with other hygiene, heath or beauty brand for install together new vending machine. In the same time our web site launch, we could launch a new website offer. You know, that its already possible for some years buy a lot of product on the web and certainly every products of the world. So why not Fee-Kul The theory is very simple: a toothbrush home delivery subscription package. Indeed a very simple report : on average, the European and so certainly Irish people change their toothbrush only twice a year but a good dental hygiene requires a renewal at least every two or three months. So our website will could be offer a subscription so that receive all the two or three month a new toothbrush with a package of toothpaste refill. Maybe it will be possible to do partnerships with the insurances, dentist or Mutual Insurance Company which propose our subscription website. c) Promotion If our product is a success and it will be a big success, we will develop promotion Channel to be always more famous. The health is big deal for the all countries and so also the dental hygiene; we are a big actor of the dental hygiene. On partnership with different country, we could offer free dental hygiene lesson in the schools. It would be the perfect advertising: we learn the most important hygiene-based with our toothbrush and after the children talk about our product with her parents. We do the good for the family and for our company. At the beginning, it would be a great thing to do a partnership with a big brand of toothpaste (Colgate, Aquafresh). Indeed to use a famous brand could be increase the fame of our new brand. Of course in compensation we will have to give to this famous brand a percentage of the profits or sales. But if we choose to do this partnership we wouldnt develop ours news toothpaste perfumes and just accept the offer of the famous brand. 2) Patents and trademark Patents The toothbrush with toothpaste inside already available, however its possible to get a patents license in compensation of money. To get a license is the operation which consists for the patents owner to give the exploitation rights of its patent to another people. The license is also a legal contract Register trademark Our registration trademark is absolutely necessary. Indeed we have to protect our brand against the potential competitor. This registration is not an obligation in the Irish law but that allowed being the only people who can use the name or the logo. Registering your trade mark creates an official record of your rights as owner of a particular trade mark and makes it easier to prevent others from using it. Trade mark registration grants a statutory right, subject to certain conditions, to prevent others from using the trade mark without the registered proprietors permission i.e. to prevent infringement . Registration confers an exclusive right to authorise others by means of licensing to use the trade mark for the goods and /or services for which the trade mark is registered. Ireland The initial application fee is 70.00. If the application is successful, a registration fee of 177.00 is payable. The fee for the renewal of a trade mark registration is 250 payable every ten years from the date of filing the application. As register trademark are territorial, indeed an Irish trademark is only valid in Ireland, we feel, that because are target market for our product expands beyond Ireland, it would be necessary to apply for patent protection abroad beyond the Irish jurisdiction. The following options are available to us: Europe We can register our brand like a Community Trade Mark, which will provide registration in the 27 Countries of the European Union with the OHIM (Office for Harmonisation in the Internal Market ). Its quite easy because its necessary to ask just one registration for to be valid across the European Union. For the registration of a Community trade mark, there is a unique fee to be paid, 900 (online) or 1050 (paper). In a Word, as in Ireland a registered Community Trade Mark is valid for ten years and it can be renewed indefinitely for further periods of ten years. Of course, they are also tax to renewed the CTM. World We can also register a international brand with the International Bureau of the World Intellectual Property Organisation (WIPO) but its still more difficult and more difficult. In addition, contrary for a european trademark, its not possible to register our brand in the world. Before we must choose each country that we want integrate this national market. It wont be necessary to register a design because our product doesnt have a particular design. 3) Research and development To constitute Research and development department in a new company be very expensive. Indeed that includes a big rise of expenses (personnel, material, patents or license). And secondly, our product our product dont have a technology stock and dont require a high technology. However technology develop very fast and have got a research and development center will be essential in the future to stay a competitive company on the healths market. Firstly, this centre will develop product in dental hygiene like the toothpaste tablet or the teeth White Pen. But after some we could develop other products for the Hygiene, Beauty or Health market. 4) System Overview Diagram We follow the procedures below when developing a new application or solution for one of our clients. This diagram shows how M.A.S.K.A. get an idea, develop it and eventually implement it. We are always striving to improve and looking at new ways to develop. All our departments work together to come to solutions. We test the feasibility and try to integrate and eventually industrialize the product before implementing. Introduction phase Begins when a client initiates a need or an opportunity. System Concept phase Defines the scope boundary of the concept Planning phase Includes Project Management Plan and other planning documents. Requirements analyses phase Analyzer user develops user requirements. Design phase Transforms detailed requirements into complete detailed system design document. Development phase Converts a design into a complete information system. Integration and testing phase Demonstrates that the developed system conforms to the specified functional requirements document. Implementation phase Implementation of the system into a production environment, and resolution of problems indentified in the last phase Operation and maintenance phase Describes tasks to operate and maintain information systems in the production environment. VI/ STAFFING AND OPERATIONS 1) Staffing We need just an employee who is responsible printing the logo on your product. This job dont require a particularly qualification. 2) Operating plan Product description Fee-kul is a toothbrush with toothpaste inside. Head brush has snap-on cap that protect bristles and toothpaste already inside in the brush handle. To dispense the toothpaste onto the brush head only need to twist the wheel on the side of the toothbrush. Location Our companys headquarter take place in Athlone because we know very good this town and also this is the centre of Ireland and all road go to Athlone. At the beginning our office is renting. Communications facilities: Internet, fax and phone, www.feekul.com , [emailprotected] , 090-6498115. Equipment A vehicle, furniture (desks and chairs), laptops, printers, phones, lamps, video projectors, kitchen facilities, coffee machine. Costs involved: Oil, sheets and furniture, wages, tax rates, rent and charges bill, maintenance, business expenses, goods. Manufacturing To produce our product we decide to outsourcing. Goldcredit Oral Care manufacturer will produce toothbrush and toothpaste. They will also focus on packing, but everything is designed by our company. Quality Assurance Goldcredit Oral Care manufacturer as an ISO9001:2000 certified supplier they provide exquisite quality. Product Delivery Our partnership in distribution is Beatties Distribution Services Ltd. They will organise the safe and efficient movement of goods. Storage From the beginning we are invest in buying our own warehouse to get in the future profit from letting Selling We are starting with online shop and buying a domain www.feekul.ie for 69 (excluding VAT) annually. Cost of designing a web application is 500. Product delivery We have agreement with courier that in every Friday will take our packages. We can give discount to customers who will buy more than 5 toothbrushes. VII/ FINANCIAL PROJECTIONS 1) Product prices To fixe our prices we include our costs . 2) Cashflow 3) Cashflow projections : summary 4) Income statement 5) Balance sheet 6) Loan